December 2, 2015
History: Akron is a city in Ohio of just under 200,000 people, but if you ever ended up there for more than a few days, guessing its population would almost be impossible. The dichotomy of personalities in Akron is perplexingly stark. I know from experience – I have family from around the area. Some days you feel like you’re back in the 40’s when you stop in at the local deli and the butcher knows the names of all the shop’s customers. Other times it feels like some bizarro displaced version of New York City where loud Italians on their porches sit their beers down to yell at you just to see what’s up. “Ay, kid whaddahyou doin – you lost?” No, but you sound like you aren’t far from it. One thing all these people have in common? Pride. Michael Considine, Norka Beverage Founder and President, feels the same. He thinks what originated in Akron should stay in Akron. The city is famous for being the home of LeBron James and the corporate headquarters of Goodyear Tires, but back in the 1920’s, it was also where local soda bottler, Norka Beverage originated. Norka is, of course, “Akron” spelled backwards. Considine had no idea about the soda until he spotted an old bottle in a restaurant while out to lunch with his father. The original Norka closed its doors in 1962, but with the rise in popularity of craft soda, Considine dug deeper into the soda brand’s history, finding the old packaging designs with the original ingredient listings. He decided to take a chance, saying, “I had no idea Akron had its own soft drink…. It was a cool opportunity to bring something back in the beverage industry.”
Considine re-opened the doors to the new Norka Beverage in early 2015 and tells us Norka sodas are made with “100% natural flavors and pure cane sugar,” and are also caffeine and gluten-free. Norka is most famous for its cherry-strawberry soda, but another one of the original flavors from 1924 is the ginger ale. It’s Norka’s third-best seller behind cherry-strawberry and root beer. Considine tells us the ginger ale took the longest to get right of Norka’s four flavors, going through six months of focus group taste testing. With the current popularity of ginger in the world of soda, there are no limit to the flavor variants of ginger ales available on the market. “True ginger ale is crisp, refreshing, and does have the real ginger in it” Considine says. He goes on to add, “A lot of ginger ales will try to be spicier…. Ours on the spectrum probably leans towards a Canada Dry.” Norka Ginger Ale uses natural ginger extract and cane sugar, something Considine believes helps eliminate the syrupy aftertaste of many ginger ales, even the comparable Canada Dry. It is designed to be “very crisp and not overpowering.” We’re told it pairs well with both food and alcohol. Considering I already have sweat pants on, this sounds like it could be the beginning of something special.
Where to get: Norka Beverage sodas are sold mostly throughout Ohio with limited regional reach in surrounding states. You can also find it at massive craft soda superstore Pop’s Soda Ranch in Arcadia, Oklahoma, as well as in parts of Los Angeles and San Francisco. For everyone else, the easiest way to buy Norka sodas is by ordering them online from the company’s store or at Summit City Soda.
Nose: Classic ginger ale; lime. This smells more along the lines of a classic ginger ale in the sense that you don’t get a forceful ginger scent that singes the nostrils.
Taste: Citrus; cane sugar; classic ginger ale. This is a crisp and refreshing take on ginger ale. If I had to compare it to a brand you might be familiar with, Canada Dry comes to mind. The ginger in this is very mild, though if you let it sit on the tongue for a second, you do get just the slightest zippy sensation of heat up the nostrils. So the ginger is definitely there. The carbonation is crisp and interacts with the cane sugar in a way that allows for a sweet bite. The most prominent element in Norka’s version of ginger ale is citrus. It’s a citrus closer to a lemon-lime soda than a ginger beer. Mild, drinkable, and very refreshing.
Finish: Light citrus that bubbles on the tongue and tails of for a very crisp finish.
Rating: Ginger is possibly the hottest flavor on the craft soda market. So often bottlers get caught up in who can add the most ginger to their soda. It gets to the point where the ginger is either too spicy or too masking of the other flavors present. Norka decided not to go this route. Instead, they focused on making a light, refreshing ginger ale that stands on its own and doesn’t need to rely on alcohol in order to pull back the reigns on its potency. I’d call this a relative of Canada Dry ginger ale, only this one does everything just a little bit better. The cane sugar plays the fiddle of flavors in this ginger ale, giving the bottle’s carbonation a sweet, crisp bite, enhancing the lime notes in the citrus flavor profile present, and giving the mild ginger bite a drinkable, refreshing finish. This is one ginger ale to which I wouldn’t even bother adding alcohol. And if my neighbor’s cat hadn’t puked on me earlier, I might actually follow that advice. Rough day. But seriously, this pairs excellently with bourbon. It’s also great with ice. Lovers of strong ginger may be let down. This won’t make your eyes water, but it will beg for you to crack the cap on another bottle. This is simple, yet elegant in its taste. It’s an old-school take on a classic flavor in a world that increasingly craves nostalgic, glass-bottled soda. Its flavor and versatility place it in the elite tier of craft ginger ales on the market. Still, the classics aren’t always a sure thing as bottlers continue combining artisan flavors in search of creating a modern masterpiece. Norka didn’t over think this and the brilliance is in the simplicity. This is a near-perfectly done take on a milder ginger ale.