June 25, 2015
NORKA BEVERAGE: CHERRY-STRAWBERRY
History: You’ve probably heard of Akron, Ohio… because that’s the hometown of LeBron James. But it’s also the home of Norka Beverage, a soda brand of which the city was proud. Note the past tense. Norka dates all the way back to 1924 and operated up until 1962 when it was liquidated. So how did we get here? Enter Michael Considine, a proud Akron resident with a history in the beverage industry. One day while at lunch with his father, Considine noticed an old bottle with its original label. He enjoyed his current job, but started thinking… what if. With the popularity of craft soda on the rise, the appeal of bringing an old classic back into the modern age was too much to turn down. “I had no idea Akron had its own soft drink,” he said. “It was a cool opportunity to bring something back in the beverage industry.” Considine started researching. He eventually tracked down the old ingredients lists and updated them for the current consumer market. Norka Beverage made its return to the world of glass-bottled soda in early 2015 with Considine as its new founder and president. The company uses only natural flavors and cane sugar while prohibiting caffeine and gluten from their sodas. Norka brought back four of the company’s original flavors: root beer, orange soda, ginger ale, and cherry-strawberry. And it’s the latter flavor that the company was founded on, the one we review today. According to Considine, Norka worked tirelessly to get it as close to the original as possible. They even conducted focus groups with people 70+ years-old who still remembered the original taste. And beyond all the details, no one really makes a cherry-strawberry soda hybrid. We couldn’t pass that up. Norka’s tagline is “Tastes better.” We’re about to find out how true that is.
Where to get: Norka Beverage sodas are sold throughout the Akron regional area and sporadically on the west coast in addition to high-volume craft soda retailers like Antiqology and Pop’s Soda Ranch. You can get your fix online via the Norka website or Amazon.
Nose: Absolute dead-ringer for Kool-Aid Bursts Tropical Punch. We used to call them “squeeze-its.” 90’s me is freaking out right now. Also a faint strawberry scent at the very end.
Taste: Cherry popsicles; mild tartness; cherry snow cone; Luden’s Wild Cherry Cough Drops (don’t tell me you didn’t love those as a kid. If you didn’t, I’ll fight you). This is more cherry than strawberry, for the better I’d say. The cherry flavor is very old fashioned, reminiscent of sucking out the cherry juice from a popsicle or a snow cone. It’s also a little tart and acidic, just enough to where the bite is enjoyable. This has a distinctive crispness, both in flavor and carbonation. Very drinkable. There is a mild strawberry flavor to this soda that floats about the flavor profile, but it mostly hangs in the background. One flavor that is very distinctive to me is the Luden’s Cherry Cough Drops I previously mentioned. That might seem like a weird reference, but I mean it in the best way. I ate those even when I wasn’t sick. If I had some, I would right now. Actually, is Walgreen’s still open?
Finish: Sweet candy cherry with a note of mild strawberry that’s very delayed. You won’t get it unless you wait about 10-15 seconds until the next sip.
Rating: This is straight-up delicious. One of the driving forces behind craft soda is nostalgia. It’s a term that gets thrown around often, usually referencing the glass bottle the liquid comes in or a retro label. But this is a soda that tastes old fashioned. This tastes like soda you used to drink as a kid, that your parents used to drink as kids. There’s a rich, old school candy cherry soda flavor with a little bit of acidity. That tartness is critical to the soda’s nostalgic flavor and gives it not only a really pleasing taste, but also a fun mouth feel. It also imparts a refreshing crispness to the soda that adds to its drinkability. This is a soda with which you’d have no problem rampaging through. Kind of like when my wife gets a hold of my credit card. The only knock on this, and it’s a minor one, is the strawberry. It doesn’t really come through that much. Personally, I like it that way, but consumers may be expecting a balance of the two flavors, and this is heavily on the cherry side. However, you could argue the strawberry flavor is part of the reason for the soda’s mild tartness. This is one of the more drinkable sodas we’ve come across in some time. Light, refreshing, crisp and full of old school cherry flavor. Norka Beverage is a blast from the past repackaged into the present, and what’s most important: they’ve preserved the authenticity of the brand’s flavors. You can taste it. This is one in which you should invest.